Wealth Management Iowa Brand Session | Lunea Wealth

Client Sessions

When Lex Mickelson, the founder of Lunea Wealth, stepped into this brand shoot, she wasn’t looking for cookie-cutter finance visuals. And that’s because Lunea Wealth isn’t your average Iowa wealth management firm. It’s built for modern, intentional women navigating change, building careers, and planning legacy with clarity. Lex’s brand was already dialed in, and now the visuals needed to match!

This session was all about translating that vision into imagery: calm, luxe, intuitive, but never boring. This wealth management brand shoot involved intentional outfits, her brand color palette, layers, detail, and amazing energy.

From in-action shots with clients to subtle hints of her cosmic vibe, everything about this gallery was made to show why Lunea Wealth is different. Because when your brand breaks the mold, your photos should too.

Lex of Lunea Wealth in black blazer – wealth management brand photography
Lex of Lunea Wealth in black blazer – wealth management brand photography
Lex of Lunea Wealth in black blazer with studded heels – wealth management brand photography
Lex in black blazer, with laptop, in front of purple wall – financial brand photography
Lex in black blazer in white chair in front of purple wall – financial brand photography
Confident portrait in brand colors – luxury brand photos for financial expert
Lex sitting in photography studio floor – feminine, strategic wealth brand session
Lex sitting in photography studio floor – feminine, strategic wealth brand session
Stack of books on head while sitting in studio
Lex laughing in casual outfit – approachable and empowered brand photography
Lex meeting with a client – personalized financial guidance imagery
Brand photo of advisor reviewing documents with client – modern wealth management
Brand photo of advisor reviewing documents with client – modern wealth management
Working at desk with laptop and paperwork – Iowa wealth brand session
Lifestyle brand shot with intuitive details – branding for women in finance
Financial advisor in professional outfit – branding for women-led wealth firm
Financial advisor in professional outfit – branding for women-led wealth firm
Wealth management feminine branding shoot props
Wealth management feminine branding shoot props
Brand photo with cosmic-inspired accessories – feminine, mystical brand aesthetic
Lifestyle brand shot with intuitive details
Lex in black outfit with sparkly black heels
Confident portrait in brand colors – luxury brand photos for financial expert

Want brand photos that feel like you and not like every other expert out there? If you’re building a business with intention at the core, let’s create images that actually show the depth of what you do and help your dream clients see it too. Inquire here to book a session!