Brand Photos for West Des Moines Boutique | Free to Breathe Fashion
When Val, owner of Free to Breathe Fashion, reached out for a brand shoot for her boutique, she had a powerful mission and just one thing missing: the content to go with it. Her clothing line out of West Des Moines is full of eco-friendly, fair trade pieces that help women feel confident, comfortable, and completely themselves. But when it came to showing up online, she didn’t have the visuals to back it up.
Val’s brand is all about ease and intention. She’s here to help women build capsule wardrobes that make getting dressed simple. No more closet overwhelm. Just clothes that feel good, look amazing, and work for real life—workdays, weekends, and everything in between. Her style is clean and natural, her energy is warm and encouraging, but without photos that showed that, her message wasn’t reaching the people who needed it.
So we changed that with a brand shoot that felt just like her.
We captured behind-the-scenes moments, styled looks, and a peek into Val’s brand. Now she has a library of images to use on social media, her website, and anywhere else she wants to share what Free to Breathe boutique is all about. Photos that reflect the magic she’s building and finally help her show up like the brand she’s been all along.
