What to Wear for Your Brand Session: The Secret to Loving Your Photos

Brand Photography, What To Wear

Let’s talk about something that tends to freak everyone out: what to wear for a brand session.

If you’ve ever thought about booking one but stopped because figuring out what to wear felt overwhelming, you’re not alone. Trust me—every single client I’ve worked with has expressed some level of concern about their outfits. It’s normal.

But here’s the thing: it shouldn’t stop you from doing something amazing for your business.

The Magic of an Outfit That Feels Like YOU

I’ve been through several of my own brand sessions, and after trying all kinds of looks, I’ve noticed one thing:

There’s always one outfit that ends up being my favorite. Every. Single. Time.

Ready for it?

It’s jeans and a T-shirt. 🤪

Now, before you side-eye me and think, “That’s way too casual for a brand session,” hear me out.

image of the author, redheaded female, sitting on the floor wearing distressed black jeans, sneakers, and a graphic t-shirt, holding sunglasses on her face.

Why Jeans and a T-Shirt Work for My Brand

  1. It’s authentic.
    If you see me in real life, this is probably what I’m wearing. It’s true to who I am. (Okay, if we’re being totally honest, it’s probably elevated from my everyday look, which usually includes a stretchy waistband. Ya feel me?)
  2. It matches my brand vibe.
    My brand is casual, relatable, and laid-back. I use casual language in my emails, Instagram captions, and stories—so why wouldn’t my look reflect that?
  3. It still has personality.
    I’m not out here wearing plain white tees. I go for bold, graphic T-shirts that are playful and fun, just like my brand voice.

What Does That Look Like for YOU?

Maybe jeans and a T-shirt work for your session too, or maybe it’s something else entirely. The key is to choose something that feels most like YOU.

For example:

  • Tailored jeans and a blazer if your vibe is polished but approachable.
  • Leggings and a crop top if you’re all about an active, high-energy brand.
  • A bold, structured jumpsuit if you want to make a statement.

Whatever it is, it should feel like you’re showing up as your most authentic self.

Why Variety Still Matters

Don’t get me wrong—I also love the outfits that make me feel like a total BAMF. Those looks communicate the bolder, thought-leader side of my brand, which is so important.

But here’s the trick: include one outfit in your session that feels like home. The outfit that feels the most comfortable, authentic, and “you.”

Trust me, those will be the photos you love the most.

Need More Outfit Inspiration?

If you’re still stuck on what to wear, I’ve got you covered. Check out my blog post with tips for dressing for your brand session [insert link], and let’s make sure you feel amazing in front of the camera.

Your brand session is about showing the world who you are—let’s make it feel effortless.

What’s your go-to “this feels like me” outfit? Drop it in the comments or let’s chat about how to make it work for your next session!